Yahoo

Marissa Mayer On Turning Around Yahoo

An anonymous reader writes For the 20th anniversary of Yahoo, Marissa Mayer discusses how she’s trying to reinvent the company. In a wide-ranging interview, Mayer shares her vision for fixing the company’s past mistakes, including a major investment in mobile and a new ad platform. Yet she’s been dogged by critics who see her as an imperious micromanager, who criticize her $1.1 billion purchase of Tumblr, and who fault her for moving too slowly. The company’s executives explain that the business could only return to health after she first halted Yahoo’s brain drain and went big on mobile. As one Yahoo employee summarized Mayer’s thinking: “First people, then apps.”

Read more of this story at Slashdot.








We Need Your Disrupt New York Battlefield Submissions Right Now!

20100929_techcrunch_mw_063 Disrupt New York will be here in no time, and you know what that means. You should probably get started on Disrupt NY Battlefield applications. We’re about to close submissions so we want you to be able to get your application in ASAP. For those of you who don’t yet know, the Startup Battlefield is a world-renowned startup competition. It’s like the Gymnastics portion of… Read More

We Need Your Disrupt New York Battlefield Submissions Right Now!

20100929_techcrunch_mw_063 Disrupt New York will be here in no time, and you know what that means. You should probably get started on Disrupt NY Battlefield applications. We’re about to close submissions so we want you to be able to get your application in ASAP. For those of you who don’t yet know, the Startup Battlefield is a world-renowned startup competition. It’s like the Gymnastics portion of… Read More

A Rant About The Smartest Thing Yahoo’s Done In Years

Marissa Mayer Press Conference I call it a “PlAdform Strategy”. By dangling a free development platform for building better apps, top ad sellers can lure in developers who then buy their app install ads. Facebook did it with Parse and Audience Network to create its “Build-Grow-Monetize” loop. Twitter did it with Crashlytics and MoPub to launch its Fabric development platform. Now after years of… Read More

Yahoo to devs: Use our new mobile developer suite, make money

Marissa-mayer-yahoo-mobile-developer

Feed-twFeed-fb

SAN FRANCISCO — Yahoo just revealed a big piece of its plan to catch up with competitors on the mobile front.

At its first mobile developers conference, the company unveiled its mobile developer suite, a new set of tools for app makers that combines Yahoo’s Flurry analytics platform, the BrightRoll and Gemini ad networks, and Yahoo search.

The star of the suite is Flurry, the mobile analytics platform that Yahoo acquired last year. More than 200,000 developers use Flurry, but the suite also leverages Yahoo’s native advertising and marketing tools. The suite itself is comprised of five products: Flurry Analytics, Flurry Pulse, Yahoo App Publishing, Yahoo Search in Apps and Yahoo App Marketing Read more…

More about Yahoo, Advertising, Business, Tech, and Marissa Mayer


New Yahoo Mobile Development Suite Seduces App Makers With Analytics, Search, Ads

Marissa Mobile Today at Yahoo’s first mobile developer conference, the tech giant unveiled its new Yahoo Mobile Development Suite that combines Yahoo App Publishing for monetization, Search In Apps, and App Marketing with its Flurry Analytics acquisition made last year. This is Yahoo’s “ads in dev’s clothing” strategy to convince app makers to buy and host its ads. Flurry now… Read More

Yahoo prowls for mobile developers

Ap770543632355-1

Feed-twFeed-fb

Yahoo, the aging Internet giant, still has a lot of catching up to do.

While the company’s mobile ad revenues rose to $254 million last quarter, accounting for 20% of its total revenues, Yahoo still trails behind Facebook and Twitter, which generate well over half their revenues from mobile ad sales, too.

To help turn the tide, Yahoo on Thursday is throwing its first-ever mobile developers conference. For Mayer and other Yahoo executives, it’s a day-long, in-person campaign to convince developers to use Yahoo’s mobile development tools. If Yahoo Gemini and Brightroll let app-makers respectively create display and video ads, the analytics firm Flurry promises better ad targeting and insights into user engagement. Read more…

More about Yahoo, Tech, Dev Design, and Mobile


Top tech CEOs give Obama the cold shoulder at cybersecurity summit

Ceos

Feed-twFeed-fb

President Barack Obama ceremoniously signed an executive order on Friday that calls for private companies to work together when it comes to cyberthreats and more readily share that information with the government.

Yet the leaders of the nation’s most powerful tech giants (with the exception of Apple) were noticeably absent from the event. That means CEOs from Google, Facebook, Yahoo and Microsoft were nowhere to be seen. They had declined invitations to the summit.

The absences are, in a sense, a form of protest. Much of Obama’s speech at Stanford University proclaimed the importance of data security, but friction has developed between the Obama administration and the nation’s tech giants on the heels of the NSA spying scandal. Read more…

More about Yahoo, Google, Facebook, Microsoft, and Apple


Why Twitter struck a deal with Google

Twitter-21

Feed-twFeed-fb

During Twitter’s fourth quarter earnings on Thursday, CEO Dick Costolo confirmed the reports: Twitter and Google are partners once again.

Costolo declined to share many details about the deal, which was widely reported on Wednesday. That left plenty of unanswered questions, such as how much Twitter stands to make from the deal and what kind of data would be shared.

“The way we think about the Google deal is distinct,” Costolo said on the analyst call, adding it was all about “eyeballs.”

Beyond that, Costolo simply said that it would be “several months” before we’d start to see any Google search results that take advantage of the Twitter deal. Read more…

More about Yahoo, Google, Twitter, Bing, and Dick Costolo


Twitter reportedly strikes deal for tweets in Google search results

Twitter-2

Feed-twFeed-fb

Thanks to a deal recently struck between Twitter and Google, those tweets will have a larger audience than ever before.

According to Bloomberg, Twitter has reached a deal with Google that will make its 140-character updates from users — all 284 million of them — instantly searchable. So that disgruntled tweet about NBC Nightly News anchor Brian Williams and his false Iraq war story will show up in a Google search as soon as it’s tweeted. It’s unclear from the report how the Google deal will affect deleted tweets.

The deal is yet another way for Twitter to expand its reach beyond the original service — a strategy that Twitter chief financial officer Anthony Noto explained at the company’s Analyst Day event in November. Read more…

More about Yahoo, Google, Twitter, Tweet, and Social Media