INNOVATE2016: Ben Jealous On DC’s Closed Doors And The Democrats’ Sharing Economy Problem

White_House_DC Democrats are spending too much time defending Wall Street and traditional cab companies than, for example, acknowledging how empowering the peer-to-peer revolution is for Uber drivers or Airbnb renters. Read More

How Do You Value A Company Like Uber?

uber-money Each week brings more Uber stories, with some containing good news for those who believe that the company is on a glide path to a $100 billion IPO, and some containing bad news, which evoke predictions of catastrophe from Uber doubters. For me, the test with each news story is to see how that story affects my narrative for Uber, and by extension, my estimate of its value. Read More

Fancred Video Lets Every Sports Fan Be A Live Commentator

Fans cheering Fancred, the social network for sports fans wants to move beyond pure social into media. Today it announced an update that lets fans post-Periscope style videos from the stadium or their couches. To this point, Fancred has been a social platform designed specifically for sports fans to talk about their favorite teams and share content like pictures from the sporting events or fan gatherings.… Read More

Crowdsourcing Dystopia

unity Violent extremism starts with an idea and an entrepreneur. On offer is a belief system that promises to upend the status quo, to change the world and take you with it. Investors commit at different levels from different places, but everyone involved belongs to a unified cause. Once in, you’re a team of heroic proportions, larger than life. Read More

Link-Sharing Site This. Raises $610,000 Seed Round

Screen Shot 2015-08-12 at 12.44.15 PM Who may be on first and What may be on second but This. is on it’s first seed round. The media company, incubated inside of Atlantic Media, is a “curation platform for people passionate about journalism, art and entertainment.” Users can share their favorite content by submitting just one link a day, thereby reducing the noise associated with similar systems. Andrew Golis… Read More

5 PR strategies that can help every startup



This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.

Every six months or so, an article pops up with the headline, “Do you really need a PR firm?” These articles set off myriad phone calls from clients who say, “I read that if we have a great product, we will immediately get PR.”

While there are some exceptional products that have grown organically (like Instagram), the technology space is so crowded that being heard above the noise is increasingly difficult

More about Startup, Social Networks, Business, Marketing, and Startups

Social Networks Report Record Numbers Around Super Bowl Conversations

superbowl More people than ever reacted to last night’s Super Bowl using social media, according to reports from a number of tech companies. Facebook today says that this year’s Super Bowl was the biggest yet on its social network, and YouTube says more people than ever before watched ads and teaser videos on its site. Meanwhile, Twitter set a new record for Super Bowl tweets. Across the… Read More