5 PR strategies that can help every startup

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This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.

Every six months or so, an article pops up with the headline, “Do you really need a PR firm?” These articles set off myriad phone calls from clients who say, “I read that if we have a great product, we will immediately get PR.”

While there are some exceptional products that have grown organically (like Instagram), the technology space is so crowded that being heard above the noise is increasingly difficult

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Social Networks Report Record Numbers Around Super Bowl Conversations

superbowl More people than ever reacted to last night’s Super Bowl using social media, according to reports from a number of tech companies. Facebook today says that this year’s Super Bowl was the biggest yet on its social network, and YouTube says more people than ever before watched ads and teaser videos on its site. Meanwhile, Twitter set a new record for Super Bowl tweets. Across the… Read More

A Gift to Google+ on Its Third Birthday: No More Facebook Comparisons

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Google+ turns 3 years old on Saturday, a birthday the service is celebrating with little fanfare (if at all)

Google didn’t make any major announcements or release any special features to commemorate the moment. Google+ didn’t even rate an appearance at Google I/O, the company’s biggest tech conference, which wrapped up on Thursday

Google, for whatever reason, seems to be content to let the event pass. The birthday is just happening: another year older, another year wiser. That’s why I believe Google+ deserves a special gift from the rest of us: Let’s stop comparing it to Facebook Read more…

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Ku Is A Social Network For Composing Creative Status Updates

ku The plain social network ‘status update’ has been superseded by the rush to share photos. Quicker, easier and less likely to get lost in translation, the selfie and its subsidiaries (otheries) are the digital social currency du jour. But Israeli startup Ku wants to make words cool again, with a social network that’s focused on sharing a more creative kind of status update.… Read More

Ku Is A Social Network For Composing Creative Status Updates

ku The plain social network ‘status update’ has been superseded by the rush to share photos. Quicker, easier and less likely to get lost in translation, the selfie and its subsidiaries (otheries) are the digital social currency du jour. But Israeli startup Ku wants to make words cool again, with a social network that’s focused on sharing a more creative kind of status update.… Read More

Whisper Redesigns Its App to Hear What Everyone Is Really Thinking

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Whisper, the anonymous social network, has redesigned its app with a series of new features aimed at providing users with the ability to find like-minded users across topic and location while maintaining incognito

The look and feel remains the same, with “whispers,” as the app’s posts are known, keep its simple text-over-image format. But how users can find whispers from users with the same interests has changed.

The company has also added $36 million in funding at a valuation of $200 million. Whisper has now raised $60 million since launching in 2012.

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Nextdoor CEO Nirav Tolia Faces Hit-and-Run Charges in San Francisco

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Nextdoor CEO Nirav Tolia, whose company provides a social network platform for neighborhoods, is facing felony hit-and-run charges after allegedly causing an accident last August that resulted in injuries for another driver

NBC Bay Area reported the felony charges, which are being filed by San Mateo District Attorney Steve Wagstaffe. Tolia is also facing a civil lawsuit from San Francisco resident Patrice Motley

Wagstaffe told NBC that Tolia, who has no criminal record, will be served with the felony paperwork in the mail. If convicted, he faces a maximum sentence of three years in state prison, according to Bloomberg Businessweek Read more…

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79% of Parents Talk to Their Kids About Online Safety

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It’s difficult to be a parent in the digital age. Your kids probably know more about the Internet than you do (you can undo sent emails now?), and they’re using gadgets and apps you’ve never heard of (what’s a Whisper?)

There’s simply no way to keep kids off the web, or to keep smartphones out of their little hands. Instead, arm yourself with knowledge: How are “kids these days” interacting with tech, and how worried should you be?

eBuyer assembled the results of a comprehensive study of kids’ and teens’ online activity. The results range from expected — 95% of 12- to 15-year-olds own at least one smartphone, tablet or other media device — to more surprising — the same age demographic has an average of 78 Facebook friends they’ve never met in real life. Read more…

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