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Alton Brown’s 11 tips for healthier Super Bowl snacks

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From an food-lover’s perspective, the Super Bowl can be a truly magical experience. It is one of the few nights a year that snacks are encouraged dinner fare, an opportunity that shouldn’t be taken for granted

While we’re totally on board with taking the least healthful route to snack heaven, there are lighter ways to munch on game day.

Celebrity chef and food genius Alton Brown shared his unusual tips for healthier snacking with Pinterest, including a recipe for dairy-free chocolate pie that features the least likely of protein-rich ingredients Read more…

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Pinterest Brings Ads To Users’ Home Feeds

pinterest-ads More users will be seeing ads on Pinterest, the company announced on Tuesday, detailing an expanded test of its advertising product which will now place ads in the form of “Promoted Pins” directly in users’ home feeds. Because the home feed is the first thing you see when landing on Pinterest’s site, this will make the advertisements more visible to users of the… Read More

Pinterest Goes After The Male Demographic With Debut Of New Search Filters

pinterest-male-app Pinterest this afternoon announced a change to its site’s search settings, which will now introduce search results that are personalized to your interests, based on whether you’re interested in products for men or for women. This setting is based on the gender you previously selected for your account when signing up for the service, the company tells us. Read More

Pinterest cashes in on success of promoted pins, opening it to all advertisers

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After initial success with its beta program, Pinterest announced Sunday that it will expand its chief monetization vehicle, promoted pins, to all advertisers, starting Jan. 1.

Pinterest introduced the program in June, which offered advertisers the chance to run pins that are targeted to users based on age, sex, location and interests.

Initial results with Kraft and General Mills, early partners in the program, “have been promising,” Joanne Bradford, Pinterest’s head of partnerships, wrote in a postPinterest claims the average promoted pins is shared 11 times, on average, meaning advertisers got about a 30% bump in earned media for their campaigns. Read more…

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Pinterest Will Open Promoted Pins To All Advertisers Following Success Of Beta Program

PinterestP After years of questions about how it will make revenue, Pinterest’s roadmap to monetization is becoming more clear. The company announced today that its Promoted Pins program, which it made available in beta to certain brands eight months ago, has performed “just as good and sometimes better than organic Pins,” and it will make the program available to all advertisers on… Read More

Tumblr and Pinterest now fastest-growing social platforms

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Earlier this year, Instagram was leading the pack as the fastest-growing social platform. Now, it’s Tumblr and Pinterest, which have edged out the picture-sharing app for greatest increase in active users.

Tumblr’s active users grew by 120% in the last six months, according to new stats released by the Global Web Index first spotted by TechCrunch on Tuesday. Meanwhile, Facebook’s active users grew by just 2%.

Pinterest comes in behind Tumblr with a 111% growth in active users, who are users that say they’ve actually used the site with some regularity. Earlier this year when GWI released numbers, Instagram was on top but has dropped to third place. Of the top eight, in fact, Facebook is in last place, behind LinkedIn, Twitter, YouTube and Google+. Read more…

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Men Are Now Pinterest’s Fastest-Growing Demographic

slide3 The men are coming to Pinterest. The site, still known best as a collection of craft ideas, recipes, and cute outfits, has traditionally attracted a largely female audience – as high as 70% or 80%, depending on whose metrics you cite. But Pinterest this week revealed that its male audience is now growing more quickly than women, with men accounting for one-third of all sign-ups on… Read More

Olapic Turns Social Media Pins Into Store Portals On Pinterest

olapic Olapic, the social media aggregation and curation service for brands and stores, has launched a new service to turn images shared on platforms like Facebook or Instagram into store portals on Pinterest.
Using Olapic, brands can share linked photos on Pinterest that will bring a user back to a product page for the store, rather than the social media service from which the original image was… Read More

Facebook, Pinterest, Box Team Up on Mentorship Program for Women in Tech

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Facebook, Pinterest and Box announced a new pilot program on Wednesday that will provide one-on-one mentorship to help women break into technical roles, and thrive in the industry

The program, called WEST (Women Entering and Staying in Tech), will have have female staffers from the three tech companies available to serve as mentors for those women who sign up. The pilot program will launch early next year in the Bay Area

“WEST is designed to enable 1:1 mentorship for women in the early- to middle-stages of their technology careers,” according to its website. “We believe that by providing more direct support, advocacy and community development, we can help more women build rewarding careers in technology.” Read more…

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Pinterest Curates Its Own Content With New Weekly Collections Called “Pin Picks”

Screen Shot 2014-10-06 at 10.58.34 AM Pinterest is venturing into the editorial space, having launched last night a new collection of the company’s “favorite things,” which will be updated weekly. This collection, called Pin Picks, is aggregated under Pinterest’s official account at Pinterest.com/pinterest/pin-picks, and is built in conjunction with content partners, whose pins Pinterest features here.… Read More