After initial success with its beta program, Pinterest announced Sunday that it will expand its chief monetization vehicle, promoted pins, to all advertisers, starting Jan. 1.
Pinterest introduced the program in June, which offered advertisers the chance to run pins that are targeted to users based on age, sex, location and interests.
Initial results with Kraft and General Mills, early partners in the program, “have been promising,” Joanne Bradford, Pinterest’s head of partnerships, wrote in a postPinterest claims the average promoted pins is shared 11 times, on average, meaning advertisers got about a 30% bump in earned media for their campaigns. Read more…
After years of questions about how it will make revenue, Pinterest’s roadmap to monetization is becoming more clear. The company announced today that its Promoted Pins program, which it made available in beta to certain brands eight months ago, has performed “just as good and sometimes better than organic Pins,” and it will make the program available to all advertisers on… Read More
Earlier this year, Instagram was leading the pack as the fastest-growing social platform. Now, it’s Tumblr and Pinterest, which have edged out the picture-sharing app for greatest increase in active users.
Tumblr’s active users grew by 120% in the last six months, according to new stats released by the Global Web Index first spotted by TechCrunch on Tuesday. Meanwhile, Facebook’s active users grew by just 2%.
Pinterest comes in behind Tumblr with a 111% growth in active users, who are users that say they’ve actually used the site with some regularity. Earlier this year when GWI released numbers, Instagram was on top but has dropped to third place. Of the top eight, in fact, Facebook is in last place, behind LinkedIn, Twitter, YouTube and Google+. Read more…
The men are coming to Pinterest. The site, still known best as a collection of craft ideas, recipes, and cute outfits, has traditionally attracted a largely female audience – as high as 70% or 80%, depending on whose metrics you cite. But Pinterest this week revealed that its male audience is now growing more quickly than women, with men accounting for one-third of all sign-ups on… Read More
Olapic, the social media aggregation and curation service for brands and stores, has launched a new service to turn images shared on platforms like Facebook or Instagram into store portals on Pinterest.
Using Olapic, brands can share linked photos on Pinterest that will bring a user back to a product page for the store, rather than the social media service from which the original image was… Read More
Facebook, Pinterest and Box announced a new pilot program on Wednesday that will provide one-on-one mentorship to help women break into technical roles, and thrive in the industry
The program, called WEST (Women Entering and Staying in Tech), will have have female staffers from the three tech companies available to serve as mentors for those women who sign up. The pilot program will launch early next year in the Bay Area
“WEST is designed to enable 1:1 mentorship for women in the early- to middle-stages of their technology careers,” according to its website. “We believe that by providing more direct support, advocacy and community development, we can help more women build rewarding careers in technology.” Read more…
Pinterest is venturing into the editorial space, having launched last night a new collection of the company’s “favorite things,” which will be updated weekly. This collection, called Pin Picks, is aggregated under Pinterest’s official account at Pinterest.com/pinterest/pin-picks, and is built in conjunction with content partners, whose pins Pinterest features here.… Read More
If you want to know what everyone is being for Halloween this year, just take a look at their pin board.
People love to find inspiration on Pinterest, so the company gathered its top-searched Halloween costumes for 2014. From Halloween classics like skeletons to clever puns, everyone is looking for a unique spin on their costume of choice
If you’re planning on dressing as any of these popular pins, make sure your costume is the best of the best. Read more…
Pinterest wants to insert itself further into its users’ everyday workflows, so the company has rolled out today a new way to jazz up your Google Chrome web browser with a little bit of “inspirational” imagery. With its second Chrome extension, Pinterest can now insert a full-color Pin onto your New Tab page, which you can click on to be redirected to Pinterest’s website… Read More
Pinterest is the latest social network to build tools to help businesses get more out of its platform. It’s got the brands on board, it’s got a group of brand-focused Pinterest For Business tools, and now it’s got a new analytics dashboard to help those brands better understand how fans are interacting with their content on Pinterest. Read More