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Pinterest gets serious about making money, rolls out video ads

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Pinterest on Tuesday announced video ads for the social network called Cinematic Pins.

Cinematic Pins work similarly to Pinterest’s current ad products, Promoted Pins, in that they’re formatted to blend in with other items in your home feed — except for the fact they’re motion-based. Gap, L’Oreal, Target, Unilever, Visa, Walgreens and Wendy’s are among the first crop of paid advertisers

Pinterest is taking a slightly different approach to video ads compared to companies like Facebook. Whereas Facebook’s video ads usually start automatically (without sound) when they appear on a device’s screen and stop when you’ve scrolled past, a video in a Cinematic Pin moves in relation to how quickly a user scrolls through. Read more…

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Pinterest Unveils Its First Video-Like Ad

pinterest cinematic pin Advertisers are going to have a lot more to work with on Pinterest starting today. Pinterest is rolling out several new tools and pricing options for advertisers today. Perhaps the biggest of them is Pinterest’s take on a new video-like Promoted Pin — but, not in the way you might expect. it’s an animated Promoted Pin that the company is calling a Cinematic Pin, and it… Read More

Pinterest Co-Founder Evan Sharp On International Ambitions, The Apple Watch, The SF Housing Crisis And More

evan sharp interest As part of a larger story about Pinterest’s Jumpstart program — a new experiment in its international expansion — I sat down with Pinterest co-founder Evan Sharp to talk about the company and its current goals. We spoke at length about how Pinterest is structured internally, what they’re looking for and how they are thinking about the Apple Watch Read More

Travel the world, one meal at a time, with chef Andrew Zimmern on Pinterest

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You don’t always need to book a plane ticket to travel the world!

This week, world traveler and chef Andrew Zimmern joins Mashable as our inaugural guest Pinterest influencer.

Throughout the week, Zimmern, who is executive producer and host of the Bizarre Foods franchise on Travel Channel, will be curating some of his favorite recipes from his world travels on Mashable‘s Pinterest profile. It’s globe trotting meets delicious food!

“I’m on the road 300 days a year, exploring cultures around the world by taking a look at the food they eat,” Zimmern says. “The best stories are the ones at the fringe, so I seek out unique, unusual and interesting foods wherever I travel.” Read more…

More about Travel, Pinterest, Lifestyle, Travel Leisure, and Food


Travel the world, one meal at a time, with chef Andrew Zimmern on Pinterest

Ap110811039343

Feed-twFeed-fb

You don’t always need to book a plane ticket to travel the world!

This week, world traveler and chef Andrew Zimmern joins Mashable as our inaugural guest Pinterest influencer.

Throughout the week, Zimmern, who is executive producer and host of the Bizarre Foods franchise on Travel Channel, will be curating some of his favorite recipes from his world travels on Mashable‘s Pinterest profile. It’s globe trotting meets delicious food!

“I’m on the road 300 days a year, exploring cultures around the world by taking a look at the food they eat,” Zimmern says. “The best stories are the ones at the fringe, so I seek out unique, unusual and interesting foods wherever I travel.” Read more…

More about Travel, Pinterest, Lifestyle, Travel Leisure, and Food


Pinterest’s Plans To Build Its International Playbook

Pinterest Tokyo Office On April 1st, Pinterest’s country manager in Japan Naoki Sadakuni got some of the engineering support he’d been wanted for a while.
Five team members from Pinterest’s headquarters arrived to the company’s Tokyo office in an experiment the company is running called “Jumpstart.” It’s Pinterest’s first run at shipping a small team from the… Read More

Mother’s Day Facebook posts outpaced Super Bowl mentions

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This year’s Mother’s Day was a banner one for Facebook.

The social network said about 229 million people worldwide used Facebook to send 1.8 billion posts or messages about Mother’s Day on Sunday — racking up more mentions than the Super Bowl, the NCAA tournament and the Sochi Olympics combined. For comparison, a total of about 936 million people use the platform daily, according to the company’s most recent statistics.

The soar in stats highlights the fact that Mother’s Day is exactly the type of occasion that Facebook is ideal for. With a much wider-reaching audience than any other social network, Facebook remains the go-to network for personal communications like holidays and birthdays, according to Pew Research Read more…

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Pinterest Adds $186M To Series G Funding Round, Offers Secondary Sale To Employees

pinterest-ipad1 Pinterest confirmed that it has padded its Series G funding a bit and is carrying out a new secondary sale that will allow employees to cash in some of their shares. As first reported by Re/code, the social sharing startup raised an additional $186 million in funding as part of its Series G round, bringing the total amount raised in that financing to $553 million. Read More

Sarah Michelle Gellar wants to help DIY your Mother’s Day

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She’s already slayed vampires. Now Sarah Michelle Gellar has her sights set on conquering Pinterest.

On Tuesday, the Buffy the Vampire Slayer actress joined the crafty social network, launching a variety of lifestyle and DIY boards in preparation for Mother’s Day. Crafts, snack ideas and home decor inspiration — SMG has got you covered!

“One of my favorite activities to do with my kids is crafting. But so often I think we see things, but then think we could never make them,” Gellar recently said in a statement to Mashable. “So I created this [DIY Mother’s Day Gifts] board, to guide from aspiration to actual creation. These are not only doable projects, but useful items like picture frames (and the art to put in them), wine glasses and even edible arrangements.” Read more…

More about Diy, Mothers Day, Pinterest, Lifestyle, and Family Parenting

Sarah Michelle Gellar wants to help DIY your Mother’s Day

Ap9596356372781

Feed-twFeed-fb

She’s already slayed vampires. Now Sarah Michelle Gellar has her sights set on conquering Pinterest.

On Tuesday, the Buffy the Vampire Slayer actress joined the crafty social network, launching a variety of lifestyle and DIY boards in preparation for Mother’s Day. Crafts, snack ideas and home decor inspiration — SMG has got you covered!

“One of my favorite activities to do with my kids is crafting. But so often I think we see things, but then think we could never make them,” Gellar recently said in a statement to Mashable. “So I created this [DIY Mother’s Day Gifts] board, to guide from aspiration to actual creation. These are not only doable projects, but useful items like picture frames (and the art to put in them), wine glasses and even edible arrangements.” Read more…

More about Diy, Mothers Day, Pinterest, Lifestyle, and Family Parenting