It’s midnight and you’re soothing your insomnia by purchasing a pair of shoes on a daily deals website. You click through to the checkout page only to find you can’t connect your PayPal account; you’ll have to input your credit card data manually and create a new username and password for this little-known site you’re not sure you’ll ever use again. So you roll your eyes and type in the same password you’ve used for PayPal, Amazon and a host of other shopping sites
There’s a term for that feeling: password fatigue
In a hackable world, password fatigue can have dire consequences. The difficulty of remembering dozens of unique and complex passwords leads us to make short, overly simple ones instead, or to use one password for a number of different websites. This can be devastating, if just one of these sites is hacked Read more…
Pinterest’s popularity in the United States has surged in the last year, particularly among women, according to a new study.
The social bookmarking service is now used by more than one-fifth (21%) of American adults, up from 15% a year earlier, according to a survey of U.S. social networking habits from Pew Research. That puts Pinterest slightly ahead of Twitter and Instagram, though all three are well behind Facebook.
Pew’s data suggests that Pinterest has experienced strong growth among women in particular. One-third of U.S. women now use Pinterest, up from 25% as reported in a similar study in February. Just 8% of men use Pinterest, though that’s up from 5% previously Read more…
Twitter beat out Facebook in the battle for teenagers’ preferred social networks for online shopping. In a recent survey of teens’ retail behavior, participants were asked about their favorite networks, and 26% responded that it was Twitter.
Facebook and Instagram each captured the hearts of 23% of survey respondents. Clearly, Instagram’s rising popularity among teens took a toll on both Twitter and Facebook’s popularity; Facebook saw a 10% decrease in the survey since six months ago and Twitter saw a 4% decrease
“The data point is likely unsurprising as the trend in our survey has been moving toward Twitter over the past couple of years,” said analysts Gene Munster and Douglas Clinton in a note to clients. Read more…