Apple Takes A Swing At Samsung In Full-Page Print Earth Day Ad

overview_hero_image Apple has a new full-page ad appearing in some print newspapers today (via 9to5Mac), and it celebrates the company’s environmental record while simultaneously digging slyly at Samsung, its longtime rival and current opponent in court. The ad features the phrase “There are some ideas we want every company to copy,” and has been spotted in The Metro and The Guardian to name just a… Read More

HTC Turns to Samsung’s Former CMO for Marketing Help



Sometimes making a quality product is the tough part for tech companies. For HTC, however, the problem is marketing those products

The HTC One has been praised as the best Android phone by many reviewers, but the company’s marketing campaign — including a series of odd high-concept ads with Robert Downey Jr. — has left many inside and outside the company scratching their heads. Sales of the One have disappointed.

Now, HTC is apparently ready to take a page from one of its chief competitors in the space: Samsung. HTC has reportedly hired Paul Golden, Samsung’s former CMO in the U.S., who is credited with helping to make the Galaxy brand a household name with aggressive marketing Read more…

More about Marketing, Samsung, Htc, Business, and Gadgets

Samsung And Amazon Team Up For Custom Galaxy Kindle E-Book App

Samsung-Galaxy-S5-2 So much for trashing the Kindle. Today Samsung is announcing a new app, Kindle for Samsung, created in partnership with Amazon, that will let Galaxy device users using Android 4.0 and up, starting with the Galaxy S5, to buy and read content from Amazon’s catalog of magazines, newspapers and books. The app will going live across 90 countries this month. Read More

Samsung Saw Opportunity in Steve Jobs’ Death, Emails Reveal



It’s not a smoking gun in legal terms, but a series of emails that leaked out of the ongoing Apple v. Samsung trial Wednesday certainly didn’t show the South Korean tech giant in the best possible moral light

The email thread between several Samsung executives begins on October 4, 2011, the day Apple launched the iPhone 4S. Michael Pennington, then the company’s VP of sales for North America, complained that “it continues to be Samsung’s position to avoid attacking Apple directly, due to their status as a large customer” (of Samsung processors), according to court documents uploaded here by the Wall Street Journal here [PDF]. Read more…

More about Apple, Samsung, Us World, and Apple V. Samsung

Samsung Galaxy S5 Review: More Evolution Than Revolution Despite New Hardware Features

Samsung-Galaxy-S5-main The Galaxy S5 (or S 5, if you ask Samsung) is the company’s latest flagship phone and sure to be a swift seller. The phone is, in its own way, beautifully designed and the materials, while clearly plastic, are durable and should maintain a luster over time. Is this an iPhone replacement? No, but it is a replacement for the S4 that should please shoppers already predisposed to Samsung and… Read More

Report: Samsung Galaxy S5 Sales Double S4′s Launch-Day Record



The Samsung Galaxy S5 smartphone just launched on Friday and is already showing a much stronger start than its predecessor, a new report suggests.

Launch-day sales of the Samsung Galaxy S5 smartphone are reportedly double those of the Galaxy S4‘s launch-day numbers from 2013 in some markets, according to ZDNet Korea.

In other markets, launch-day sales of the new flagship device were up to 30% higher than launch-day sales of the S4. The S5, which launched in 150 countries, is also reportedly sold out in various global markets

Although Samsung hasn’t confirmed launch-day sales, the report quoted a spokesperson saying the numbers were in the millions. Last year, the Galaxy S4 topped 10 million in sales in one month, marking a new record for Samsung smartphone growth. In comparison, it took the Galaxy S3 smartphone about 50 days to reach the same sales milestone. Read more…

More about Mobile, Samsung, Smartphones, Marketing, and Small Business

Must Reads: 1 Year After Boston, No Escape From Heartbleed and More



During the week, we consume words in snackable, tweetable bites. But on the weekends, we have the time to take a dive into the murkier, lengthier depths of the Internet and expand our attention spans beyond 140 characters. We can brew a cup of coffee and lie back with our iPads, laptops, smartphones and Kindles.

Since you’re bound to miss a few things during the daily grind, we present to you, in our weekly installation of Mashable Must Reads, a curated list of can’t-miss stories from around the web to read and reflect on. (You can find last week’s must reads here). Read more…

She Survived the Boston Bombing, But Can She Bear the 17th Surgery? | Mashable

More about Apple, Samsung, College Football, Bullying, and Music

After Killing Intro For iOS, LinkedIn Gets Deep Integration On Mobile Via Samsung Partnership

email_response_mini Score a small victory for Android users. Earlier this year, LinkedIn killed a clever app called Intro, which used an engineering hack to inject information from LinkedIn and its Rapportive service into your iOS emails. But the service was deemed too risky for the way it intercepted emails on behalf of users before augmenting them with the additional data, and was later shut down. Today, however,… Read More

Samsung Galaxy S5 Developer Edition Headed To Verizon Soon

Glam_Galaxy-S5_Black_01 Samsung has a Developer Edition of the Galaxy S5, just as it did for the Galaxy S4 and SIII before it, and as usual it’ll have its unlocked bootloader and come at the full, unsubsidized price of around $650 or so. Thus far, the dev edition S5 is listed as a Verizon device only, in Charcoal black with “coming soon” as the only release date. The Developer edition makes it possible… Read More

Samsung Galaxy S5: Should You Buy It?



Samsung‘s newest flagship smartphone, the Galaxy S5, goes on sale this Friday in the United States on every major wireless carrier.

The S5 comes packed with a new upgraded camera, a fingerprint scanner and a heart rate scanner, among other features. But do these additions warrant scrapping your old phone and adopting the S5? To help you decide whether it’s the right decision for you, we are hosting a live Hangout on Air today at 1:30 p.m. ET on the Mashable Google+ page.

Join Mashable‘s Lance Ulanoff, Christina Warren and Pete Pachal to answer all your Galaxy S5 questions. Read more…

More about Mobile, Samsung, Smartphone, Tech, and Google Hangouts