Pinterest announced Friday that users can now have an unlimited amount of secret boards
Previously, a user could only have six secret boards. But users loved the feature so much that the company finally gave in to the frequent requests for an unlimited option
“While people are increasingly using secret boards to pin, they’re also continuing to be active with public boards,” a Pinterest spokesperson told Mashable
First unveiled in 2012, Pinterest secret boards allowed a user to have three secret boards in order to hide their secret events or surprise parties from friends and family. In November, Pinterest increased the number of secret boards to six Read more…
Pinterest updated both its mobile and iPad apps on Friday, offering some of its most recent product updates to mobile users
Updates to the iOS and Android apps now support GIFs, a feature that Pinterest unveiled in late January. Pinterest said at the time that there are “tens of millions” of GIFs on the platform, and those will now be playable on mobile devices
See also: 15 Stylish Ladies to Follow on Pinterest
Pinterest also rolled out a new version of the company’s iPad app on Friday, meaning users can now interact with Place Pins through the app
Place Pins are another relatively new feature for Pinterest. The company unveiled Place Pins, or pins that contain geo-location information, back in November. At the time, Pinterest highlighted trip planning as a major use of Place Pins. For example, users could map out the locations of sights and restaurants in a city they are planning to visit, or keep a map of their favorite food joints from their hometown Read more…
Rosanne Cash’s new album, The River and the Thread, references a series of visits she recently made to the Deep South, where she and her husband John Levanthal, who produced the album, explored her family’s roots and the region’s history.
Mashable spoke with Cash — daughter of Johnny — last week about how those visits formed the spine of the record
“We started to go down to the South more often to see my friend Natalie, who was teaching me how to sew, and we’d go to Memphis and then back to Arkansas,” Cash said. “We took this trip down Highway 61, which is where all the pieces fell into place. Highway 61 was mythic. We went to the Tallahatchie Bridge. We went to Robert Johnson’s grave. We went to Money, Miss. Once we got away from it and started processing what we had seen and felt, we started writing songs.” Read more…
Caribou Coffee has created a five-story Pinterest board at the Mall of America in Minnesota. Why? In part, because it could.
The brand, which recently introduced the Pinterest-created Real Inspiration Blend, has launched the giant board to celebrate the release. Fans can get their photos on the interactive board by tagging their Instagram and Twitter photos with #CaribouInspires. In addition, the brand is hosting demos for cooking for your Valentine and spring make-up tips. The board will be up until Feb. 13.
A few of Pinterest‘s most popular users have hit the bull’s-eye.
See also: 15 Stylish Ladies to Follow on Pinterest
The pinners, who are all top design bloggers as well as Pinterest influencers, will create collections that will then sell online and in Target’s retail stores. “We’re excited to see the launch of Target’s new design collaboration,” a Pinterest spokesperson wrote in a statement sent to Mashable. “Pinterest is a place where anyone can share the things they love and inspire others to go out and do things. Target’s latest line designed by everyday pinners is proof of that.” Read more…
Pinterest is today launching a new version of its mobile website, which the company says is “complete rewrite and redesign” aimed at better integrating the features found in Pinterest’s native mobile applications, like its more useful pins (those embedded with additional information) and related pins (personalized suggestions). The changes will bring the mobile web experience more on par with the Pinterest on the desktop and its native software running on smartphones and tablets.
Today, the company is seeing more than 75% of its usage come through mobile applications,* but, when asked, Pinterest declined to break down how much of that traffic comes from specific platforms, like iOS or Android. That stat doesn’t include mobile website usage yet, but when it does, the percentage will go up even more, Pinterest says.
Mobile has been a rapidly growing force for Pinterest. In 2013, mobile grew 50% from the beginning of the year to become more than three-fourths of all usage. On phone and tablet, mobile usage takes over the desktop in the evenings and on the weekends, in particular.
Pinterest’s mobile website redesign, launching today, now brings the site on par with its native app and desktop counterparts. The revamp involved a migration of the site to the latest web frameworks, for a “cleaner, more modular code” that’s easier to develop on. But it has another benefit, too, for the quickly iterating social network: it makes it easier for Pinterest to share code between desktop and mobile web, going forward, which means it will be quicker for its ongoing changes to reach all the service’s users at the same time.
Also important, a modern mobile site is key to Pinterest’s ongoing international expansion efforts, as the company understands that some users’ first visit to the service will be via a mobile browser, like the basic mobile browser option installed on some feature phones today. Last month, the company announced an expansion into Indonesia, and translation into Korean, for example. And late last year, it was localized into languages including Russian, Turkish, Czech, Slovak, Japanese, and several Nordic languages, too. The site is available in Spanish, French, Portuguese, Dutch, and German, as well as English.
In addition to the more useful pins and related pins now included on the new mobile site, the redesign also includes updates to existing features like the board page, sign-up flow, and it now displays recent boards in the board picker. In a blog post, Pinterest says the end result is that users can now browse and save pins on the mobile web just as they would on any other platform.
Notably, the new site was designed by an all-star engineering team, including Nadine Harik (a former Googler for 7 years), Tracy Chou (Quora’s second engineering hire), Jennifer Tsai (previously at LinkedIn and Gaia), and Ash Huang (previously at Twitter) – all who happen to be women. Chou, who is a voice within the “change the ratio” movement - an effort focused on encouraging more women to get into technology and new media – noted on her own blog last fall that Pinterest had 11 women out of 89 engineers, putting them at 12%, or the same percentage exiting from CS programs. It’s good to see, then, that Pinterest is making an effort to credit its women engineers for their efforts, as part of its larger hiring and diversity goals.
Pinterest notes also there are more changes ahead for its mobile user base, but didn’t hint at details today. Likely, these will involve porting more new features to mobile, including the new interest-based homepage, plus pins suggestions from site advertisers as the company’s ad platform launches more broadly this year.
* To be clear, an earlier draft of Pinterest blog post made it sound like 75%+ of customers use mobile apps, but a company rep clarified to us that, actually, “75% of all daily traffic comes from native mobile applications.” Pinterest’s published post no longer contains this reference, but other sites may still reference the stat incorrectly, if they were sent a draft version to reference.
If you want to build your following on Pinterest, there’s no easy shortcut.
That’s the message Pinterest sent to users after the company updated its Acceptable Use Policy late last week. The subtle changes to the policy now condemn users who pay others to follow them or re-pin their images. In other words, users can’t buy new followers or shares
“We recently updated our Acceptable Use Policy to simplify language and clarify our stance on a few things,” a Pinterest spokesperson said in a statement given to Mashable. “We want Pinterest to be a place where people can be authentic and share the things that interest them most, so we now prohibit paying per Pin or follow.” Read more…
Pinterest has a reputation as the social media channel for food and fashion, but there’s much more to the visual network. It’s a combination of eye candy and information, with businesses, educators and magazines now using Pinterest to complement their other online material.
One surprising industry that has jumped on the bandwagon is that of museums. Several of these venerable cultural institutions have proven themselves masters of Pinterest’s social media world. Museums of all kinds and sizes have created profiles, and they’re finding creative ways to bring their programs to an online audience. Read more…
It was another solid quarter for Facebook ads in Q4 of 2013, as the company recorded its best quarter ever in terms of overall engagement, according to new research from Adobe
Facebook saw record highs in areas such as total ad clicks and click-through rates last quarter, according to Adobe’s Q4 2013 Social Intelligence Report, which analyzes ad clicks and referral traffic for most major social networks. The social network’s click-through rates were up 365% over Q4 2012, and total ad-click volume more than doubled over the same time period last year