features

Mashable’s 26 best longform articles of the month

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It’s Friday — time to tuck in, relax and escape the winter doldrums with some delicious stories

One of our New Year’s resolutions was to help readers access some of the best, most original content our site has to offer. In 2015, we’ll bring you monthly curations that include Mashable’s best longform, features, analyses and original content. We’re proud to get behind our work and confident you’ll find something to love in our list

Tell us what you want to read next; we’re eager to hear from you. Enjoy. Read more…

Technology and social media

How YouTubers discovered a human condition no one had talked about before

More about Media, Features, Business, Longform, and Highlights


Dear marketers, stop trying to sell sexism. You’re failing.

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“Men everywhere can now rejoice as their wives and girlfriends finally have a way to track their time of the month.” I received this pitch email for the MyPeriod Tracker app this week. “How many ruthless fights have been started due to lack of empathy from the husband because he had no idea what type of mood he was coming home to?”

It’s 2015 and this kind of utterly embarrassing marketing still exists. Keep reading — it gets worse

The subject line contained the phrase “PMS & Men,” which hinted at the email’s contents. The app was created by none other than five (five) men who “were tired of the drama, discourse and sometimes absurd fights.” The app would help “relinquish the fear and confusion of men, and allow women to be more tuned into their own cycle and symptoms.” Read more…

More about Marketing, Features, Business, Women, and Social Good

Basically, the world will never be able to top 1980s ski fashion

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Feb. 1987

Diana, princess of Wales, and Sarah, duchess of York, attend an official photo call during their ski holiday in Klosters.

Image: Princess Diana Archive/Getty Images

Dec. 1984

Five people pose in winter sport outfits, in France.

Image: Benjamin Auger/Paris Match/Getty Images

Jan. 5, 1988

Models display the 1988 Winter Olympic downhill ski outfits from Descente. The brand claims sleek styling and smoother fabric may cut more than two seconds off a typical two-minute run, From left: Robyn Lees, wearing the outfit of Spain; Clay Sheets, Liechtenstein; Deborah Scranton, a forerunner outfit; and Angela Caruso, Poland. Read more…

More about Fashion, Weather, Features, Clothing, and History


That time artists camouflaged WWI battleships with psychedelic paint

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Airmen and seamen cheering King George V from the aircraft carrier ‘Argus’ on his visit to the Fleet at Rosyth, on the Firth of Forth. The carrier is painted in ‘dazzle’ camouflage

Image: Topical Press Agency/Getty Images

During WWI, Allied warships, troop ships and merchant supply ships were all targeted by the German forces. The Allies had to find a way to limit these attacks, but camouflaging ships against the sea and sky proved impossible for all weather conditions.

The artist Norman Wilkinson proposed the “exact opposite of camouflage” — a system of stripes and jagged lines, later called “Dazzle” camouflage. Wilkinson hired a camouflage unit to apply his designs, which were tested on small wooden models painted by by women from London’s Royal Academy of Arts Read more…

More about Art, Features, War, History, and Ocean


How much food Americans gorge on Super Bowl Sunday

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On Super Bowl Sunday, Americans will face off with their belt buckles

This year the Seattle Seahawks and the New England Patriots (with a halftime show courtesy of Katy Perry and Lenny Kravitz) strike up an even bigger appetite. According to the American Institute of Food Distribution, Super Bowl Sunday is the second highest event in America for most food consumption — following Thanksgiving

Across the country, people will consume more than one billion chicken wings, 120 million pounds of avocados and 2.5 million pounds of nuts. We broke down some of these insane statistics for perspective

More about Football, Features, Nfl, Super Bowl, and Infographics

1888: Now THAT was a blizzard

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As trains pass by on either side, a lone person walks across the Brooklyn Bridge after the Blizzard left the bridge and tracks covered in snow, New York.

Image: Wallace G. Levison/Dahlstrom Collection/The LIFE Picture Collection/Getty Images

Before daylight dawned yesterday a remarkable storm, the most annoying and detrimental in its results that the city has ever witnessed, was in full progress.
NEW YORK TIMES, MAR 13 1888

Downtown at 1:30 p.m. on Park Row as people and horse-drawn vehicles struggle to make their way through the snow of the Blizzard.

Image: Wallace G. Levison/The LIFE Picture Collection/Getty Images Read more…

More about Weather, Features, History, Us World, and Us


The science behind brain farts

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It happens to you all the time. You’re mid-sentence during a meeting with your boss, working on The New York Times‘ crossword puzzle, typing up an essay for grad school, or even talking to your mom on the phone — and the next word you’re looking for just doesn’t … come.

You know the word. You’ve used it before. Maybe you remember the letter it starts with or the syllabic rhythm when it leaves your mouth

There’s a scientific term for this totally common phenomenon, which we like to call a “brain fart.” You’re experiencing tip-of-the-tongue (TOT) syndrome, from the phrase “it’s on the tip of my tongue.” And while there’s no universally accepted cause, scientific theories abound. Read more…

More about Features, Language, Memory, Science, and Brain


Where NYC’s homeless people are spending the night of the storm

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“I’m not an average homeless person,” Leo Grand says, as the wind picks up and snow whips around him.

Grand, 38, talks to us Monday at the High Line public park in New York City’s Chelsea neighborhood, one of his main stomping grounds. We meet him outside the men’s restroom, where he sometimes goes to keep warm on a bitter cold day like this. The hand dryers offer him some relief

He’s a familiar face, known for learning how to code in 2013. More than a year later, he’s made money through his mobile app, Trees for Cars, but he continues to be homeless, dubbing himself “eco-friendly” until he can afford luxury accommodations. Read more…

More about Video, Nyc, Weather, New York City, and Features


Where NYC’s homeless people are spending the night of the storm

Leo-grand-snow

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“I’m not an average homeless person,” Leo Grand says, as the wind picks up and snow whips around him.

Grand, 38, talks to us Monday at the High Line public park in New York City’s Chelsea neighborhood, one of his main stomping grounds. We meet him outside the men’s restroom, where he sometimes goes to keep warm on a bitter cold day like this. The hand dryers offer him some relief

He’s a familiar face, known for learning how to code in 2013. More than a year later, he’s made money through his mobile app, Trees for Cars, but he continues to be homeless, dubbing himself “eco-friendly” until he can afford luxury accommodations. Read more…

More about Video, Nyc, Weather, New York City, and Features


7 wise health tips to stay warmer in a blizzard

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Blanket? Check. Hat? Check. Space heater? If you’re lucky.

How else can you keep warm while in the middle of a snowstorm? Check out the below tips to ensure your body is in top shape for the cold

The outside may look like a winter wonderland but your insides don’t have to be

1. Down some soup.

soup

Not only will it keep your body warm (and taste delicious), but broth-based soups also help hydrate you.

2. Stay away from alcohol.

If you’re really serious, put down that drink. Alcohol does not keep your body warmer, Mythbusters confirmse. Instead, it actually lowers your core body temperature by pumping blood toward the surface of your skin. Core body temperature is what protects you from hypothermia, so maybe another beer isn’t the best idea. Read more…

More about Health, Features, Nutrition, Lifestyle, and Health Fitness