Providence sweeps UMaine

ORONO — A veteran Providence College Friar team showed why they are the defending national champs and the nation’s No. 6-ranked team on Saturday night. After withstanding a first-period surge by the University of Maine Black Bears, the Friars used Brian Pinho’s second-period goal to break a 2-2 tie and …

Old barn gets new spirit from small-batch distillery

It takes 24 months to create a straight bourbon. It’s taken David Woods 13 months and counting to turn the neglected barn in York Corner into a distillery of bourbon whiskey, vodka and other premier quaffables.

USM downs NEC on Senior Day

Sophomore goalie Kyle Shapiro stopped 30 shots, including 15 in the final period, as the University of Southern Maine defeated visiting New England College 4-1 in New England Hockey Conference men’s action Saturday on Senior Day at the USM Ice Arena. The win was the second straight for the Huskies …

Uomoleale’s four-point effort lifts UNE past Hawks

Armand Uomoleale had a goal and three assists as the University of New England moved into fourth place in the New England Hockey Conference standings with a 5-4 win over Saint Anselm College on Senior Day Saturday afternoon at the Harold Alfond Forum. UNE’s win coupled with New England College’s …

Polar Bears extend win streak to six games

The Bowdoin men’s ice hockey team continued its win streak after knocking off nationally ranked Hamilton in a 6-2 final on Saturday afternoon. The Polar Bears (10-7-3, 6-5-3 NESCAC) extend their win streak to six straight, while the Continentals suffer their second consecutive loss to sit at 12-6-2 (7-5-2 NESCAC). …

Colby falls short in closing seconds

The Colby College men’s hockey team literally battled to the final second in a 2-1 loss at Amherst College on Saturday in NESCAC play. Colby’s Kai Frankville scored just after the horn sounded to end the game. The Mules drop to 7-9-4 overall and 4-8-2 in the NESCAC. Colby allowed …

Stranded on the Alaska’s Karluk River – Fun!

This is the third and final column in this series about my fishing adventures on Kodiac Island, Alaska.   Our five-day rafting trip on the Karluk River on Kodiac Island with Bob Smith and Fishing Alaska Style was perhaps my greatest fishing adventure ever. Look at this salmon caught by …

Super Bowl advertisers try to build suspense



When commercials air on Super Bowl Sunday, most advertisers will see months of hard work and millions of dollars flash before them in a span of just about 30 seconds.

If viewers seem to like what they saw, their reward could be a spike in sales and brand awareness that repays the costs a couple times over in the long run

If not…well, there are some worst-case scenarios

Either way, many brands won’t have too much time afterwards to think about it

“span class=”microcontent”>Literally the day after the Super Bowl, we’ll probably start talking about the next one,” says Ram Krishnan, chief marketing officer at Frito-Lay Read more…

More about Advertising, Business, and Super Bowl 50

Facebook Knocks “Six Degrees of Separation” Down a Few Notches

mikejuk writes: Six degrees of separation is the, already well established, idea that any individual is connected to any other via six network nodes. New research has discovered that the average between Facebook users is just three and a half: “We know that people are more connected today than ever before. Over the past five years, the global Facebook community has more than doubled in size. Today we’re announcing that during that same time period, the degrees of separation between a typical pair of Facebook users has continued to decrease to 3.57 degrees, down from 3.74 degrees in 2011. This is a significant reflection of how closely connected the world has become.” This may all be true and Facebook makes us better connected, but it leaves the question of the quality of the connections open. Are Facebook friends anything like real friends?

Read more of this story at Slashdot.