Information is so easily accessible nowadays, we have an endless library at our fingertips via the internet. The digital realm has allowed us to quench our burning questions — all without stepping out of the front door — and it’s constantly evolving to help us collaborate and connect across countries and continents.
As access to information and individuals becomes easier, does it still make sense for a lean startup to shell out the cash and physically attend a technology conference?
Simply put, yes.
Here are 5 reasons why:
1. Inspiration for innovation
Technical skills may be much revered in the startup economy, but it remains an industry founded on innovation. A successful startup is, without a doubt, built on the back of hours toiling on market research, user testing, and being in the right place at the right time — but it all began with an idea for a great solution to a real problem. And this seed of inspiration is rarely found in the corner of your dark, cobwebbed office basked in the white light of your computer screen. Read more…
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